News from Calladoodles Shop, High Street, Carshalton

Carshalton’s Calladoodles Brings ‘Hygge’ to Your Home!

Snuggle up Scandi style this autumn… award-winning card & gift shop Calladoodles is celebrating the latest Nordic trend, ‘hygge’ – the art of achieving happiness and the biggest Danish export since Lego!

Hygge (pronounced ‘hoo-gah’) is said to make homes nicer and people happier through comfort and relaxed living, surrounding yourself with things you love and embracing all the little luxuries and special moments that make life great.

Think warm, woolly socks, hot chocolate, roaring fires, time with family & friends… cosiness!

Carshalton High Street’s unique concept store, which recently relaunched its online presence with sensational photography, creating glossy magazine-style aesthetics, platforms the very best of British handpicked gifts, for you, your family, friends and home. Specialising in gifts and cards, alongside bang-on-trend fashion and accessories, the beautiful bricks-and-mortar outlet also offers high-quality homeware, shabby-chic furniture and stylish décor, while its state-of-the-art website brings the current market must-haves, along with inspirational ideas for designing and accessorising your living space, direct to your home.

With a focus on styling and visual merchandising, the stunning new website at www.calladoodles.co.uk offers striking illustrative examples of how you can create a beautiful environment to live in, representing the latest trends and creating some new ones, too!

The website is dedicated to showcasing the store’s mainstream and original one-of-a-kind products displayed in the home (and outdoor) environment, maximising their visual impact and thereby fostering fresh ideas for injecting style into your own abode.

The impressive imagery attracts established and new customers alike, drawn to the creative ‘combining’ ideas, which are cleverly designed to imaginatively liven up your living space and bring breathtaking harmony to the home. With its eye-catching, online magazine feel, the newly-launched website achieves all the appeal of a glossy magazine brand, oozing cutting-edge Calladoodles’ sense of style and inspiring customers with the dedicated team’s own energy and enthusiasm for their products and the environment around them.

The trendsetting store’s manager and photographer, Kate Luscombe, conceived the website’s show-stopping visual merchandising and recently carried out a wonderful ‘hygge’-themed photoshoot with Calladoodles’ Casting Call competition winner for the October blog.

‘We’re all about hygge this season,’ says executive manager, Clare Callanan, who is at the helm of a talented team. ‘Our books on the Scandinavian concept are literally flying off the shelves and we’re stocking up on all sorts of hygge-style, feel-good products, such as fluffy scarves, mitts and bed socks from AURA QUE, which are going down a storm!’

Last year, Calladoodles was honoured with the award for ‘Best Non-Specialist Independent Retailer of Greeting Cards – South’ at the prestigious Retas awards in recognition of its comprehensive card collection. Whatever the occasion, Calladoodles has it covered.

What’s more, community-led Calladoodles has a fascinating, inspirational success story behind it…

The trendsetting ‘business that brought handmade to the high street’, empowers local and national independent designers, artists and publishers by providing them with a launchpad for their work. It has rocketed from its humble beginnings as an indoor market to a raved-about, leading-edge store, which weathered the economic downturn and has set standards in the small-business sector.

As pioneering businesswomen flying the flag for female entrepreneurship, the executive manager and her mother co-founded the company and are supported by an all-girl team.

Calladoodles is all about the community and is on a mission to promote its all-important ‘shop the high street’ message, too.

With exciting expansion plans in the offing, Calladoodles is set to grow. The company aims to open more stores and the team is passionate about emulating the community ethos they have so proudly established, elsewhere. The store already manufactures its very own brand of cards, wrap, tags and bags and, in further developments, plans to produce its very own fairtrade products, which will be ethically made in a village in Nepal.

In the meantime, get ‘hygge’ with it… head to Calladoodles and get your hands on some hygge-style happiness for YOUR home.

It’s set to be THE trend this autumn and winter,’ Clare continues. ‘So, don’t miss our hygge-themed window displays for inspiration and visit us in store for much, much more!’

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